Spotify Premium Family is a discount plan for up to six family members who live together. Each person on the plan uses their own account, so no one shares a password and everyone keeps their own saved music and playlists.
Collaborating with Byte Agency, I directed and shot a series of short-form social first executions that would focus on one family member dressed as their fave artists (the musical “influencer”) and would then reveal the rest of the family dressed as the exact same artist.