In Mexico, it's a common belief among women that they do not see themselves as a runner.
In their minds, runners are those annoyingly “perfect” people who have athletic bodies; they get up at 5 am every day; guzzle on green juice etc.
Nike challenged us to alter that perspective. We found two every day normal (albeit incredible) women who love to run, and allowed them to tell their story of what it actually means to be a runner.
AGENCY - W+K Portland
CO-CREATIVES Giselle Rafful, Taylor Roberts and myself
EDITED by Pedro Aragón and myself
DIRECTED by Yupi Segura
AGENCY PRODUCER - Cece Ramirez
PRODUCTION - Oriental Films