Making Something From Nothing. These Nike athletes were part of a large commercial shoot, and between takes, a photographer captured still portraits for print. I got my hands on the raw photos and turned them into a series of stop-motion-style TikToks — giving each athlete a bold, animated presence. The posts performed incredibly well, with the sound itself becoming a trending audio across the platform.
AGENCY - W+K Portland
ART DIRECTOR - myself & Tola Oseni
WRITER - Courtney Fields
DESIGNER - Tola Oseni
EDITOR - myself
AGENCY PRODUCER - Dom Tunon